Reaching Out to a Larger Audience Weddings vs ShowBiz |
Weddings vs ShowBiz The video camera has forever changed Wedding celebrations and receptions. My grandmother and grandfather drove out to a photographer's studio in their wedding finery to produce the single cracked and fading black and white photographic memory they have of the event. My mother and father were a little more fortunate. By then they and many of their guests had their own ("Brownie") cameras to take their own pictures, still in black and white, still fading away in an old scrapbook. But the modern couple has professional photographers and videographers camping out on their doorsteps the moment their wedding is announced, competing for the right to "produce" their Wedding as a videotape or DVD packaged with full color photos in leatherbound albums to preserve their memories "for a lifetime." While to many people this may seem to "commercialize" Weddings and to bring them to the level of a "Hollywood Production," the smart modern couple can easily keep this from getting out of hand by working with their own local photographer/videographer who has been "part of the family" for years. A good wedding photographer will not attempt to take over the wedding, but will faithfully record the event as it happens. The difference between an amateur photographer and a professional photographer can be seen in the sheer number of photos the professional takes. The amateur will take a single snapshot of the couple's first kiss. If anything goes wrong with that one snapshot, if it is out of focus, or the camera jams, that moment of time is lost forever. The professional takes many photographs of the same moment to insure that at least one of them is the "perfect" photo of the event. The professional will then show all the photos to the couple after they have returned from their honeymoon and have time to relax. Then they will choose the photos they want to preserve their memories of the Wedding. |